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Be an Entrepreneurial Rainbowfish: Distinguish Your Business from Competitors

The day I decided to become a full-time entrepreneur I visited my fraternity brother and mentor. Being a serial entrepreneur, who else would know if I was ready for the full-time entrepreneurial journey beside him?

One of the first things he said was “the Key is to be a rainbowfish.” Shortly after he asked me the question I knew he would ask, which was “why should I do business with you, and what makes you different?” I proudly stated my elevator pitch and what I thought at the time made KeyGroup a rainbowfish. He looked at me as only he could and said “a fish, but definitely not a rainbow.”

What I took from that authentic conversation was passion gets you only so far, you have to truly take time to process what makes you and your business stand out like a rainbowfish.

“The weakness of an enemy forms part of your own strength.” – Anonymous

Below are a few tips on how to be an entrepreneurial rainbow fish and distinguish your business:

  • Research your industry competitors. Shop your competitors and know their weaknesses and fill the gap authentically. Sign up for their blogs, newsletters, and visit websites. Gain insights that allow you to brainstorm ways to become a rainbow fish.

  • Implement and execute. Whether delayed response on website, social media, inferior product, processes or inadequate website, outshine them in those areas

  • Partnerships. Attach your business to an entity that has more name recognition

  • Consistency. As an entrepreneur or in life, it takes years to build a solid reputation and one bad job to tarnish that same reputation

  • Simplicity. Working with you should be easy and convenient

For additional ways to be an entrepreneurial rainbowfish or other entrepreneurial support, contact KeyGroup at, visit, or call (725) 333-2043.

KeyGroup is a veteran-owned strategic growth consulting firm that is dedicated to creating a strategy to help you start and grow your business. We believe in the importance of entrepreneurship and our passion is easing your journey into entrepreneurship.

For online entrepreneurial support follow us on social media and view our online courses:

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