The day I decided to become a full-time entrepreneur I visited my fraternity brother and mentor. Being a serial entrepreneur, who else would know if I was ready for the full-time entrepreneurial journey beside him?

One of the first things he said was “the Key is to be a rainbowfish.” Shortly after he asked me the question I knew he would ask, which was “why should I do business with you, and what makes you different?” I proudly stated my elevator pitch and what I thought at the time made KeyGroup a rainbowfish. He looked at me as only he could and said “a fish, but definitely not a rainbow.”

What I took from that authentic conversation was passion gets you only so far, you have to truly take time to process what makes you and your business stand out like a rainbowfish.

“The weakness of an enemy forms part of your own strength.” – Anonymous

Below are a few tips on how to be an entrepreneurial rainbow fish and distinguish your business:

  • Research your industry competitors. Shop your competitors and know their weaknesses and fill the gap authentically. Sign up for their blogs, newsletters, and visit websites. Gain insights that allow you to brainstorm ways to become a rainbow fish.

  • Implement and execute. Whether delayed response on website, social media, inferior product, processes or inadequate website, outshine them in those areas

  • Partnerships. Attach your business to an entity that has more name recognition

  • Consistency. As an entrepreneur or in life, it takes years to build a solid reputation and one bad job to tarnish that same reputation

  • Simplicity. Working with you should be easy and convenient

For additional ways to be an entrepreneurial rainbowfish or other entrepreneurial support, contact KeyGroup at, visit, or call (725) 333-2043.

KeyGroup is a veteran-owned strategic growth consulting firm that is dedicated to creating a strategy to help you start and grow your business. We believe in the importance of entrepreneurship and our passion is easing your journey into entrepreneurship.

For online entrepreneurial support follow us on social media and view our online courses:




26 views0 comments

Ordinary people think merely of spending time. Great people think of using it. Author Unknown

I received a lot of messages about my Facebook post asking why is multitasking bad when multitasking has been deemed as something successful people do. See some of our reasons multitasking is bad, especially for entrepreneurs:

Increases Stress:

Setting too many goals at one time and multitasking to achieve them does more harm than good. When you work, concentrate on one thing, complete it and only then move on to the next task.

Kills Your Creativity:

You may be able to work on many tasks at one time, but you will really struggle in those which require some serious problem-solving. This is because your brain becomes so habituated to shifting tasks that it no longer is able to concentrate on one thing with full concentration.


We are wired to be mono-taskers. One study found that just 2.5% of people are able to multitask effectively. And when the rest of us attempt to do two complex activities simultaneously, it is simply an illusion.

About KeyGroup:

KeyGroup educates entrepreneurs by bringing life to their ideas and strategically help your small business grow. For ways to start, grow, or maximize your business, contact KeyGroup at




31 views0 comments
  • White Instagram Icon
  • White Facebook Icon
  • White Twitter Icon
  • White LinkedIn Icon